Miss Plastic Surgery as a beauty ideal?

Austrian television and many other media recently reported about an unusual Miss Hungary contest: in the Miss Hungary Plastic Surgery contest only candidates who had previously undergone plastic surgery were eligible to take part. The title was finally won by a 22-year-old hostess whom surgeons had not only assisted with injections – a Botox treatment alone would not have sufficed for eligibility in the Miss contest.

According to the reports, however, the winners were not just the girls who had been “prettied up” with implants but also the plastic surgeons who had helped nature with their scalpels and silicone. One candidate had even undergone an operation to her toes in order to get apparently closer to the ideal of a “perfect body”. However, in the light of current trends and developments in the area of cosmetic medicine, this contest seems positively out of date.

There is no doubt that for some time the trend in cosmetic medicine has been going in the direction of restoration of natural beauty and health. In other words, a healthy body always radiates beauty too, and natural beauty can lead to a better sense of well-being.

The goal of New Cosmetic Surgery is increased beauty and health through methods that are as gentle and natural as possible. Breast augmentation through silicone implants and operative facelifting can in many cases be replaced by treatment using the body’s own fat enriched with stem cells – the consequences are natural results without scars and foreign body implants. Stubborn fat deposits can be removed gently by means of specially developed and patented microcannulas; in many cases it is sufficient to set hormonal imbalance right by means of bioidentical hormones (Hormonal Regeneration®) to achieve cosmetic improvement.

On the other hand, anyone wanting to look particularly artificial can in future fall back on implants and plastic surgery. Whether the results will earn a prize outside of a Miss Plastic Surgery contest is questionable.

DDr. Heinrich, MD

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